Facebook vs Pinterest 5 things that we’ve learnt [Infographic]

The new up start on the block Pinterest is growing at an in credible rate and is proving to have a greater engagement rate with it’s visitors on Facebook than which is probably because of all the pictures.

Here are some of the figures the infographic highlights:

  • Pinterest users as higher spenders: on average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users
  • When it comes to engagement, Facebook is the overall leader: compared with Facebook, Pinterest users spent 65% less time on the site

Meanwhile, while Pinterest has been found to drive more sales than Facebook, data demonstrated that:

  • Conversion rates from Pinterest were lower than via any other channels
  • Bounce rates from Pinterest were higher than other channels

See what else we learned from the two channels by checking out the infographic.

Facebook vs Pinterest infographic

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