The new up start on the block Pinterest is growing at an in credible rate and is proving to have a greater engagement rate with it’s visitors on Facebook than which is probably because of all the pictures.
Here are some of the figures the infographic highlights:
- Pinterest users as higher spenders: on average, Pinterest users spend $180 vs. an average of $85 spent by Facebook users
- When it comes to engagement, Facebook is the overall leader: compared with Facebook, Pinterest users spent 65% less time on the site
Meanwhile, while Pinterest has been found to drive more sales than Facebook, data demonstrated that:
- Conversion rates from Pinterest were lower than via any other channels
- Bounce rates from Pinterest were higher than other channels
See what else we learned from the two channels by checking out the infographic.