Streaming – Is it the Future of Television?


The next time you turn on the television and you see a fancy, expensive commercial for the latest iPhone or some other new technological gadget, it may be wise of you to sit and ponder just how far we have come in what is, seemingly, an amazingly short period of time.  Knowledge, information, and innovation are the things that are driving a very new and unprecedented set of consumers and this fact is leaving many in the multimedia world shaking their heads.

The newspaper and the publishing industries, for example, have been some of the hardest hit by the latest technological innovations that have peaked over the last decade, and it has forced them to re-strategize and to rethink their traditional wisdom regarding their respective markets.  They have had to become much more aggressive in order to generate new ideas, products, and services that will help them remain competitive in a market where consumer habits are changing rapidly.

This kind of thinking has also begun to be important in the TV industry.  Media distribution and past viewing models no longer apply in the television industry of today.  People are watching television everywhere, on their smart phones on the bus, on their tablets on their lunch breaks, or on their laptops on an airplane.  They are watching using various streaming and on demand providers, including Hulu and Netflix.  Plus, they have an increasing desire to watch their programmes not only where they want to, but when they want to.  For the television giants and multimedia powerhouses, the primary goal will no longer be getting consumers to tune in on a particular viewing night, but actually getting them to subscribe to their broad range of available content on a regular basis.

Most of us are aware of how popular television became to a large part of the world in the 1950s.  This is when a television set really became affordable to the average person and television programming began to take off and become more entertaining and diverse.  This was a very big adjustment for a lot of people.  They had to come to terms with the fact that radio culture was fading, and a television nation was on the horizon.  A family would no longer sit by the radio and wait for the news or a special program.  They would sit in front of the TV, stunned and delighted by the sounds and images emitting from the screen.

Today, we are at a very similar point in our culture.  We now have the kinds of technologies available to us that nearly defy limits.  These technologies and innovations have brought entertainment to a whole new level, and have redefined the multimedia industry as one that is in a way, controlled and scheduled by the consumers themselves.  They say when, they say where, and they say how much.  Technologies such as online streaming and on demand tools have given the consumer this power, and their strength and influence will only continue to grow as time goes on.

Ultimately, the way we interact with the content of today is changing, and it is going to keep changing as time moves one.  Technological innovations will not stop, and it is very likely that television streaming is going to play a much bigger role in our current culture.  We have already started to see a change in the way Internet providers interact with their customers and what they offer them.  Take Talk Talk Broadband, for example.  They have wholly embraced the new world and working to be innovators in their industry just as much as they are trying to be game changers.

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