Using Facebook to create a social buzz about your event!

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When organising a business event, meticulous planning is required, so as to ensure a positive return on investment and the generation of future sales leads. Therefore the promotional element is a critical part of the process and should be considered from the initial planning stages through to completion.

Social media is an fantastic way of promoting a business event and Facebook is an ideal medium to create buzz and heighten interest in an event. Facebook can be not only an effective tool in raising brand awareness of an event, but as with other social media channels, it has the added benefit of being of little or no cost to companies.

Facebook’s rules have changed in that people can no longer message everyone in their contacts list (so as to counteract spamming), so the best way to publicise an event is to create a event-page on Facebook using the Event app and post engaging and succinct content on the wall.

It is important that you devote sufficient resource to the administration of your event page, so as to ensure that any queries are answered promptly and that new content and updates are frequently added.

The key when promoting an event through Facebook is to keep the content engaging and the copy succinct, so as to provoke interest, excitement and ultimately participation in the event. In order to achieve standout, the event’s title and description should be short and snappy – this is especially relevant now that Facebook has adopted a calendar style view detailing users forthcoming events. Ensure that a URL to register for the event is frequently detailed on the page, so as to clearly define the required call to action.

The key is to get your attendees talking and interacting on your page – competitions and polls are a good way of instigating this. Tickets to the event could offered as competition prizes.

Utilise an eye-catching image for your event page and prominently display your company logo.

Ensure that any key figures or presenters associated with your event are communicated with on your Event page. Ideally people would be able to pose questions to these figures and subsequently these public conversations should invoke added interest in the event.

Facebook also offers paid for options should you wish to further publicise your event, these include Page Post adverts, which are best suited to large-scale public events.

Thanking people for attending an event is often overlooked, so look to utilise Facebook to thank each attendee and ideally in addition to the thank you message, your communication should encourage the recipient to further engage with you. Perhaps they could provide you with feedback on your event, which could prove to be valuable to you in the future.

This article is provided by Banks Sadler, a global corporate event management and full service meetings agency

 

 

 

 

 

 

 

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