The Dos & Don’ts of a Mobile Campaign

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Running a business requires specialized knowledge of several different topics in order to be successful. One of the most important topics to educate yourself about includes how to market and promote your business. Not only are there print, radio and TV means to advertise, but there are now social media avenues to explore and learn. Just as there is a list of what should be included in a campaign, there is a long list of what not to do in a campaign. Once in a while the audience will let a blooper pass by, but repeatedly including items from the don’t list will hurt any business in the long run.

In the United States alone, there were over 150 million smart phones sold in the year 2012. That is a large group of consumers that can receive instant, up to the minute updates on your product, service or sale. In order to make every word count to those people and millions more who already had a smart phone from a previous year, pay close attention to every word that is sent. Every word does matter.

Less Really is Best

Text messages don’t have length limits to them like a Twitter post does. However, that does not mean the business texting should be overly wordy beyond what the other social media sites consider the norm. Keep any text message short, sweet and to the point or else it will not garner the interest of the intended audience. People are extremely busy these days with meetings, their children’s practices and meetings and their careers, so they won’t have time to wade through several sentences to get to the point of the message. Limit any message to two sentences, one if possible, when sending out to an audience that has subscribed to receive your texts.

Make Your Words Wow

There are approximately three seconds to grab the attention of a reader because they are busy doing something else. If their attention is not grabbed right away or not held, then your message will be lost on them. Whatever the point of the message was supposed to be will not be gotten and a potential sale is now lost. A customer is gone because you didn’t pay attention to the words and they got away from you – too many or too dull to catch their attention. The words not only need to be few in number, they need to be succinct.

To make a text grab the interest of a target customer, start right in with active words. Skip the passive words and boring language. Massive sale today on such and such if you are here by 3 p.m. and mention this message. Hopefully the customers all know where the store is and rush right over to it. If possible, be specific in what the sale is in the message – half off, 50%, BOGO – so they know it is worth their time to change their schedule and get over to the store and enjoy “massive” savings on the such and such item.