How to drive more traffic by optimizing your website design

Screen Shot 2013-08-14 at 21.36.49

Your company website will often be the first port of call for your customers, so it’s crucial that it looks professional and makes the right first impression. People are becoming increasingly internet savvy and customer’s expectations have risen as more and more business is done via the internet. It is important to regularly check your site, make sure it’s working as it should, and see if there are any improvements that can be made.

Think about design and ease of navigation

You should start by planning your website just as you would any other event: work out your target audience and design the site for them. For example, if you’re targeting business people who travel, you’ll need to ensure that you have a great mobile site so that your customers can use it on the go. Click here to see the range of website designs available to you.

Your site should be easy to find and easy to use. Have a look at some other websites to get ideas, see what you like about these websites and what you find off-putting. One of the most common complaints is that website users can’t easily find what they’re searching for.

If your site provides information, make sure that you’ve organised your data so that it’s easy to navigate and find what you are looking for. It should be as intuitive as possible. If you’re selling something on your website, you should ensure that it’s simple to find all of the products and that the buying process is as streamlined as possible.

Offer an incentive

Another good way to attract more traffic to your site is to provide an incentive like a game or a competition. You don’t have to spend a lot on the prizes, but you will find that users will engage better with your site and it will encourage them to look around more. You’ll also have the added benefit of building a database of customer email addresses which can be used to send a free email newsletter or special offers.

You could also add a questionnaire or poll, people like to share their opinions, and it can be a useful way for you to get to know your customers better.

Promote your site

You should start by registering your website with all of the key search engines and check periodically to make sure it’s still there. You can find a useful list at

You can promote your site to your own mailing list (if you have one) and also within relevant newsgroups. You should keep people up-to-date with any developments – if you have new products to offer or add important pages to your site then let people know about it.

Get your business and site added to other relevant listings. For example, if you’re a local company, you can normally list your site with local newspapers and internet service providers.

You may also choose to dabble in some search engine optimisation, which is the process of making your site more visible. You could also hire a specialist firm to do this for you.

This may sound obvious but it’s something that many websites lack: make it easy for your customers to contact you. You should clearly state your website address and email on all of your materials whether this be letterheads, adverts, brochures or other publications.




Got something to say? Go for it!