The Basics of Digital Marketing


The online world can be a little daunting sometimes – especially for those new to the digital landscape. A successful online strategy can seem pretty complicated to achieve – and more often than not, it’s much easier to get lost in the deep end than take things one step at a time.

However, constructing a good digital marketing plan doesn’t have to be that hard. With a good foundation of some basic tools, all you need is a little know-how to start up a successful digital marketing strategy for your brand.

So what do you need?

On the surface, you need a good social strategy, good content strategy, a mobile-ready site, search engine optimising and email marketing plan. This infographic will give you a good idea of where to start, and all the information you need regarding each section.

Digital marketing at its very core concerns the brand – so you’ll need to have a very specific idea not just of your brand identity but what your aims are.

Everything from your design to your content should clearly identify your brand across all of the channels described in that infographic – that is, your website, mobile apps, emails and your social networking presence.

On a level

Creating a platform with which your customers can contact a brand directly has proven time and time again to be a valuable marketing strategy. Every marketer wants their particular project to go viral – more often than not, adverts which have gone viral have had a particularly good strategy behind them.

If a customer sees something they like, they’ll want to share it. In order to create discussion regarding your brand or products, provide consumers with something relatable and interesting and they’ll share it of their own accord. Simply having a good social presence, a good Twitter following and keeping a business Facebook page up to date is page one of a good digital marketing strategy.

If there’s no digital marketing plan for your brand, there’s no edge on competitors. If you’ve not started looking into such a plan for your business, regardless of its size, what are you waiting for?

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