The importance of the app in business

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In our modern lives, we are increasingly dependent on gadgets. For a business to stay current and successful, they must make effective use of technology to stay relevant to their customer base.

These days, traditional PCs have taken something of a backseat, as many opt for a tablet instead. Lightweight and portable, these clever devices boast many of the same features as their predecessors, plus a few added extras.

With more people using mobile devices than ever before, businesses have had to adapt in order to suit this change. One way many choose to do this is by creating a mobile app that allows their customers to place an order on the move. Examples of companies who have done this include Topshop, ASOS and Amazon.

Creating a shopping app can have numerous benefits for a company. Not only can it trigger an increase in sales, it works to tailor the business around the customer, making it much more convenient for them. And, as this BBC article shows, the introduction of apps can be extremely beneficial, with mobile sales increasing by 80 per cent on Cyber Monday alone, according to the Adobe Digital Index survey.

An app is not just a useful e-commerce tool: it can work to aid numerous processes within the business. While there are a wealth of apps for office life already available, it may be worth creating your own if you have a niche company. This will ensure that you receive the maximum benefit from introducing the app into your way of working.

Of course, developing an app can be a difficult and lengthy process that requires a lot of skill to achieve professional results. This can be difficult to do if you have a limited knowledge of IT, but it doesn’t mean that you should forget about the app completely.

Many companies choose to use a third party mobile application development company instead. Companies like Nashtech have teams of specialists that have all of the necessary knowledge and experience to create a useful, quality app, without further taxing your staff members.

The Apple App Store and Google Play are already fit to burst with various different applications. As time progresses and our dependency on IT increases even further, we are sure to see even more apps emerging in the market.