The importance of a mobile site in the modern world

 

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The importance of having a mobile friendly site has increased more and more over the past few years. As smartphones and tablets have become part of modern day life the need for companies to adapt to this has become even more important. 51% of web traffic is now mobile traffic which has increased dramatically this has led to a much higher percentage of making money via your mobile site. Which is why companies should always make mobile a priority for their websites, below I am going to show a few examples of great mobiles sites:

Casino.com

Screen Shot 2016-02-09 at 19.41.02Casino.com has a separately designed mobile friendly version of their website, this means that when you are on a mobile device you will get served a completely different website. This means that the site can be specifically designed for mobile and won’t have to make any ****** on the design, where as in a responsive site because it will have to be viewed on desktops as well it means everything will have to work on the basis of it stretching out then shrinking down. Unfortunately the disadvantage with this is that you will have to create and maintain two completely different websites.

 

Currys.co.uk

Screen Shot 2016-02-09 at 19.38.04Currys.co.uk has responsive website, this means that it is the same site as the desktop website however its automatically adjusts depending on the size of the screen on the device you are using. This is a great way of having a mobile and a tablet less because it doesn’t require as many resources as having two different sites, it is also technically simpler to have a responsive website.

However this does sometimes lead to its own issues with responsive sites that aren’t designed correctly. Sometimes sites may not have the correct breakpoints for different devices so when they resize parts of the site aren’t formatted correctly or the make text become unreadable.

AO.com

Screen Shot 2016-02-09 at 19.38.18AO.com is another example of a responsively designed website, so many ecommerce companies have decided to go this way. This is mainly because they want to only have to maintain one site. Uploading products, controlling stock levels and reporting on sales on an ecommerce site is a difficult task one site so having multiple sites will only make it more difficult.

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